Posts Tagged ‘The Marketing and E-Business’
The Marketing and E-Business: New Logistics (II)
Electronic commerce and its impact on retail supply chain has been a function of the acceleration cycle the different links, in some cases when you do not add value between the manufacturer and marketing company and between it and the retailer.
Direct marketing through the Internet, integrated logistics with more mature forms of direct marketing and catalog sales that operate by mail and telephone. With integrated logistics direct marketers can get their products directly from manufacturers and send them the same way customers through a distribution point that allows custom assembly products according to each customer, based on mass customization customers. Read the rest of this entry »
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The Marketing and E-Business: New Logistics (I)
The classic case of logistics, the great Roman Empire was not only military but also expertise in logistics. The logistics were key mobilizing and transferring information, resources, troops and money managers. The logistics was to replace inventory with information, inventory of troops and materials with information on where they were located and how they could mobilize.
Within logistics, had a network of roads planned and built throughout Europe, Great Britain, the Middle East and North Africa managing and transmitting information, troops and money bins.
Advances in telecommunications and computer technologies have enabled the integration of different functions ranging from logistics supply chain, customer service, transportation, storage, inventory management, order processing, information systems, production planning. Read the rest of this entry »
The Marketing and E-Business: Empowering The Customer in The Digital Economy
Empowerment means giving act responsibly, is a tool that goes hand in hand with technology. When we talk about empowerment, not just a term to describe the kind of power that gives the worker management, both individual and business in the digital economy is the consumer who is gaining a new sense of power, giving customers the ability to conduct transactions on their own terms, the technology passes the balance of power from seller to buyer. If a company needs to change is the challenge of walking at the same rate of systematization, or change or innovation, we adjust the pace of the time or the organization disappears.
Many customers are used to place orders by mail or by telephone, Internet purchases are made in real time, the customer orders and pays for the same means used to see the real offer its product to retailers large and small The Internet is a unique distribution and beyond marketing opportunities many companies are trying to see how new technologies can provide a competitive edge. Read the rest of this entry »
The Marketing and E-Business: Global Structure of The Trade Area (II)
As the population age increases, the learner’s needs become more complex. Students become more analytical methods for assessing educational alternatives. The challenge for public policy makers face challenges like creating and a climate for change, facilitating the creation and management of new labor-market forces, facilitate the establishment of technical standards, to target funding for students and the results and develop appropriate social and economic policies.
The challenge is how to satisfy the requirements of current learning with technology. Of all students entering higher education, a low percentage successfully completed his career, the other defects, due to lack of money or time constraints due to its rigid schedule of work which allows you to meet your needs for technical education professional or graduate. Read the rest of this entry »
The Marketing and E-Business: Global Structure of The Trade Area (I)
The creation of virtual classrooms with varying degrees of immersion from simple data transmission to virtual reality and check its validity by applying it to a remote teaching process, using computer networks used for any type of courses and different types of applications that can be used by educational institutions given the demands of large enterprises with regard to professionalism, people with or without higher education, have been professionalized and/or specialized profiles or needs adjusting to the requirements and skills needed in the workplace today.
The Internet is set to meet the learning needs to enable a digital infrastructure for learning, providing new tools: multimedia modules, evaluation of results and online interaction between students and teachers, facilitating feedback for continuous improvement. Read the rest of this entry »
The Marketing and E-Business: More Agile and Inteligent Organizations
This new economy era (the era of networks), requires companies to review their basic premises, using the re-engineering, to make way for new delivery methods, including:
• Intellectual Capital Management: Knowledge
• Speed: In response to customer
Previously the information flowing centrally and vertically within the organization, new technology has contributed to the breakdown of these hierarchies allowing business processes to be moved horizontally. The challenge for knowledge managers is to implement systems for sharing experiences and knowledge “clean” to be used effectively. Read the rest of this entry »
The Marketing and E-Business: Emmergence of Electronic Business Community
EMMERGENCE OF ELECTRONIC BUSINESS
In the pursuit of customer satisfaction are created EBC, collecting this amount of elements that enable interaction on a goal to succeed.
For that rules are made and these are set depending on the characteristics of the EBC, but the essence does not change since they are always aiming to fulfill the stated objectives and responsibilities of this specific group who share interests and who, together seek to dominate the market within the industry environment.
The so-called e-business community, are creating a new model to a fully satisfying its customers or users, in this harsh confrontation where the added value and should be expected according to the present changing and demanding world that not only needs a product but an added service. You have to compete among the best and stand still number one. Read the rest of this entry »