Posts Tagged ‘Organization’
The concept of marketing said that the key to achieving the purpose of the organization consists of determining the needs and wants of target markets and delivering the expected satisfaction more effectively and efficiently than competitors.
Marketing concepts that have been expressed in different ways:
1. discover the desire of the market and fill.
2. make what can be sold and not trying to sell anything that can be made.
3. customer, not product love you.
4. do it according to your way (Burger king)
5. it’s you who define (United Airlines)
6. do everything within its ability to appreciate the customer’s money is loaded with value, quality and satisfaction (JC. Penney).
In marketing there are six basic implementation concept which is the marketing activities of an organization are: the production concept, the concept of product, sales, marketing concepts, the concept of social marketing, and global marketing concepts.
1. the concept of production
The production concept holds that consumers will favor products are available everywhere, and it’s cheap. This concept-oriented production to exert all efforts to achieve efficiency and economize the product high and wide distribution. Here management tasks are producing goods as much as possible, because consumers are considered will receive products that are widely available to their purchasing power.
2. the concept of the product
Product concept says that consumers will favor products that offer quality, performance and features at its best. Task management is here to make quality products, because the consumer is considered to be like products of high quality in appearance with the characteristics of the best traits –
3. the concept of turnover
The concept of sale argues that consumers, with the left well enough alone, the Organization must carry out the efforts of an aggressive sales and promotions.
4. marketing concepts
The concept of marketing said that the Organization’s goal to achieve consists of determining the needs and wants of target markets and delivering satisfaction expected more effectively and efficiently than competitors.
Understanding The Production Strategies
Many research results prove that organizations or companies applying management strategist tend to achieve higher performance on appeal with the No. Strategic is a multidimensional concept encapsulates all the critical activities of the Organization, provide direction and destination as well as facilitate a variety of changes in the need for adaptation to environmental change. Strategic operations is one way that can be developed by the company to utilize the factory operations to pretension in the global market. Production/operations should not only as the place where the company produces goods and services, but should also be the container forces compete in business and as a container for the continuous pursuit of excellence. More so in this era of globalization must be managed operations transformation, in order to drive adapts to new environmental conditions. For example, Japan is one of the countries that have utilized the manufacturer operating in the international market to pretension, they produce as well as designing the product is better quality with cheaper rates, so that the country is able to most of the world market especially in the automotive industry and electronic.
There are several undercarriage that may occur in the era of globalization, namely:
Occurs the process of developing a better product, better quality, cheaper.
Factory operations to be prosecuted as well as comparative competitiveness.
To anticipate trends, operating strategies need to see the overall perspective, both in terms of production facilities, the location of the company, HUMAN RESOURCE, raw materials, equipment, product design, process technology, efficiency, productivity, capacity, quality, speed of response and great.
Operating strategy is a vision of the fungasi operation which sets the overall direction for decision making. This vision must be at integrate in business strategy (Zulian Yamit, 1996). There are three generic business strategies, namely low cost business strategy, product differentiation, and the strategy of market segmentation. The third business strategy has operation. It is show that the operating strategy is linked to business strategy. Schroeder, Anderson, and Cleveland in Zulian Yamit (1996) stated that the strategy is operating as susuatu consists of four components, namely the mission, goals, special abilities as well as the policy. The fourth component persecute explains the purpose of the operation, what is to be accomplished and how Charisse achieve that goal. You can conclude that the operating strategy is a strategy that should be based on functional business strategy, in order to be able to produce a consistent pattern in operating decisions.