Posts Tagged ‘Determination of the budget’
The importance of the strategic plan in this case is that basically is the long-term document, while the marketing plan covers short-term objectives. The marketing plan is a deadline. The marketing plan is a plan designed to implement the strategies.
The objectives and how they plan to reach those goals, constitute the core of the marketing plan. The objectives should not be set arbitrarily, should be based on strategies and plans of the various components of the marketing function. This does not mean that you can not attend a higher level of performance that proposed by the various activities involved in marketing. Therefore, there must be communication between all those involved in marketing, otherwise these people do not consider as you plan and enthusiasm will diminish.
It is also important that the marketing plan is approved in full by management before any activity related to it. As the marketing plan document should be read and approved by management, should be relatively short and concise. Read the rest of this entry »