Electronic commerce and its impact on retail supply chain has been a function of the acceleration cycle the different links, in some cases when you do not add value between the manufacturer and marketing company and between it and the retailer.
Direct marketing through the Internet, integrated logistics with more mature forms of direct marketing and catalog sales that operate by mail and telephone. With integrated logistics direct marketers can get their products directly from manufacturers and send them the same way customers through a distribution point that allows custom assembly products according to each customer, based on mass customization customers.
People have needs and desires that generate purchase behavior which creates demand for goods and services which is attended by farmers, manufacturers, traders, both wholesalers and retailers, professionals, technicians, people who provide personal services, government agencies and other NGOs that make up the various business organizations.
To detect and analyze the needs of individuals and organizations, suppliers of various goods and services, analyze the environment in which turn their activities, make an assessment of their internal activities should target, and investigate the market and define the level of positioning they want for their offer and these elements can make decisions about what kinds of products with their respective level of service offered, as will circulate, and finally going to announce it will offer price, as a basis for establishing a marketing plan.
Marketing today is not an isolated activity, integrates all the others in the organization, so you have a view from the perspective of total quality and complete customer service, where it promotes teamwork , continuous improvement of business processes to increase productivity and competitiveness of the company.
In the culture of the organization should promote the values of customer service, quality, collaboration and education as the bases pair to establish a mission from the point of total quality, with social marketing approach which aligns the interests customer, organization, employees, investors, community and government.
Openness and globalization have allowed the expansion of markets in all countries and especially the Third World and former socialist economies that were left behind and lost competitiveness due to the corruption of its political administrative system, cultural and racial differences, the wrong approach of its leaders, lack of research and development facing major changes and developments in the Western world led by the Group of 7 and otos industrialis countries this has meant that in countries like China, India, Pakistan, Poland and other European East, and Latin America constitute an attractive market for multinationals Gringas, European and Japan to expand its business with large profits generated in those economic activities.
The growth of the economy is no longer given only about services but about the computer industry, software and telecommunications, using the information technology business are redesigned to make them more competitive. The organizational changes take great strides through information technology, this involves many redundancies, but at the same time, the possibility of creating other businesses and new businesses more agile and flexible to suit the needs of its customers.
High technology is an important and strategic tool to manage the business, so it is important to learn to use that positively has invaded many aspects of our environment and daily life. Big industry could not operate today without the technology and communications, small business if not implemented is liable to be delayed by strong competition. Today in the twenty-first century is impossible to compete without the support of information for decision-making, the daily control of the company and the environmental analysis.
The company today is based on creativity, self motivation, commitment and responsibility to make decisions, ie the empowerment that allows full delegation of functions, making decisions without consulting senior management, and generate quality act individually and equipment. Empowerment brings with it technology that should begin with the systems division as a prerequisite for implementing any change
Technology plays an important role in the competition for clients making more streamlined sales process by installing more modern cash registers, bar code, electronic payments, car payments systems through which the client registers products you buy, the emerging technologies through databases allow us to know details of each client are looking for, make more effective sales promotions by arriving in a personalized manner to its major customers.
A virtual enterprise is different from another that implies knowledge of the characteristics of the technology and its application to business also must know the characteristics of the core business, you must change the way you advertise and offer their products regardless of geographic location customers and suppliers, can perform tasks by remote work and use the electronic exchange of documents. if the company succeeds physically to grow and generate cash flow.
credit to: José Ariel Giraldo López
image source: http://ecomcs.com/wp-content/uploads/2010/05/10.jpg