Marketing Tips
Marketing Plan (IV)
Evaluation of other activities in the field of communications.
Ask the effectiveness of an activity in the area of sales promotion is much easier to measure the effectiveness of advertising, because the number is less variable. If the sales promotion makes use of coupons or sales, you can count the number of those who are redeemed and compare the results with the original objectives. Trade discounts can be measured according to the amount of merchandise you can put in trade, contests and sweepstakes can be measured by the number of competitors and price reductions on sales before and after the campaign.
Like the other components, the most important aspect of sales promotion activity constitutes the target setting, ensuring that it is meaningful to the success of the product or service.
In regard to measuring the impact of public relations, can be as difficult as measuring the effects of advertising, especially when the concern is to create a favorable social image. This requires periodic investigations to determine the public’s view on issues as varied as technology, service, community spirit. Read the rest of this entry »
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Marketing Tips (III)
Research
Market Research
The objective of any market research should be directly related to the marketing objectives, as in all other segments of the marketing plan, research activities are justified only insofar as they contribute to the company meet its overall objectives. When considering the market research from this point of view, any investigation will be removed misguided. The market is a crucial element of the marketing plan because it provides information that every company needs to make the best decisions. Every business should know the answers to these five questions:
* What is the target group?
* What do clients want?
* What has the competition?
* What can you offer the company?
* What do they think the company is offering? Read the rest of this entry »
Marketing Plan (II)
Effective exposure.
Studies say that the ideal level of exposure is between two or three times, according to these studies, the first time people see or hear a commercial, they tell themselves “What is it?” or something similar.
The second time, the mind has to concentrate on identifying the message asks, “What benefits can bring my ia my company?”, At this point some researchers believe that the decision to buy has been made. Meanwhile, others think that requires a third exposure before deciding to buy.
The idea is that frequency is between 5 and exhibitions, as only about 50 percent of the audience have the opportunity to see or hear your ad is actually exposed to it. Furthermore, should choose a method that provides the maximum total number of impacts with a frequency of 5 to 10. Read the rest of this entry »
Marketing Plan (I)
The importance of the strategic plan in this case is that basically is the long-term document, while the marketing plan covers short-term objectives. The marketing plan is a deadline. The marketing plan is a plan designed to implement the strategies.
Objectives
The objectives and how they plan to reach those goals, constitute the core of the marketing plan. The objectives should not be set arbitrarily, should be based on strategies and plans of the various components of the marketing function. This does not mean that you can not attend a higher level of performance that proposed by the various activities involved in marketing. Therefore, there must be communication between all those involved in marketing, otherwise these people do not consider as you plan and enthusiasm will diminish.
It is also important that the marketing plan is approved in full by management before any activity related to it. As the marketing plan document should be read and approved by management, should be relatively short and concise. Read the rest of this entry »
The Marketing and E-Business: New Logistics (II)
Electronic commerce and its impact on retail supply chain has been a function of the acceleration cycle the different links, in some cases when you do not add value between the manufacturer and marketing company and between it and the retailer.
Direct marketing through the Internet, integrated logistics with more mature forms of direct marketing and catalog sales that operate by mail and telephone. With integrated logistics direct marketers can get their products directly from manufacturers and send them the same way customers through a distribution point that allows custom assembly products according to each customer, based on mass customization customers. Read the rest of this entry »
The Marketing and E-Business: New Logistics (I)
The classic case of logistics, the great Roman Empire was not only military but also expertise in logistics. The logistics were key mobilizing and transferring information, resources, troops and money managers. The logistics was to replace inventory with information, inventory of troops and materials with information on where they were located and how they could mobilize.
Within logistics, had a network of roads planned and built throughout Europe, Great Britain, the Middle East and North Africa managing and transmitting information, troops and money bins.
Advances in telecommunications and computer technologies have enabled the integration of different functions ranging from logistics supply chain, customer service, transportation, storage, inventory management, order processing, information systems, production planning. Read the rest of this entry »
The Marketing and E-Business: Empowering The Customer in The Digital Economy
Empowerment means giving act responsibly, is a tool that goes hand in hand with technology. When we talk about empowerment, not just a term to describe the kind of power that gives the worker management, both individual and business in the digital economy is the consumer who is gaining a new sense of power, giving customers the ability to conduct transactions on their own terms, the technology passes the balance of power from seller to buyer. If a company needs to change is the challenge of walking at the same rate of systematization, or change or innovation, we adjust the pace of the time or the organization disappears.
Many customers are used to place orders by mail or by telephone, Internet purchases are made in real time, the customer orders and pays for the same means used to see the real offer its product to retailers large and small The Internet is a unique distribution and beyond marketing opportunities many companies are trying to see how new technologies can provide a competitive edge. Read the rest of this entry »
The Marketing and E-Business: Global Structure of The Trade Area (II)
As the population age increases, the learner’s needs become more complex. Students become more analytical methods for assessing educational alternatives. The challenge for public policy makers face challenges like creating and a climate for change, facilitating the creation and management of new labor-market forces, facilitate the establishment of technical standards, to target funding for students and the results and develop appropriate social and economic policies.
The challenge is how to satisfy the requirements of current learning with technology. Of all students entering higher education, a low percentage successfully completed his career, the other defects, due to lack of money or time constraints due to its rigid schedule of work which allows you to meet your needs for technical education professional or graduate. Read the rest of this entry »
The Marketing and E-Business: Global Structure of The Trade Area (I)
The creation of virtual classrooms with varying degrees of immersion from simple data transmission to virtual reality and check its validity by applying it to a remote teaching process, using computer networks used for any type of courses and different types of applications that can be used by educational institutions given the demands of large enterprises with regard to professionalism, people with or without higher education, have been professionalized and/or specialized profiles or needs adjusting to the requirements and skills needed in the workplace today.
The Internet is set to meet the learning needs to enable a digital infrastructure for learning, providing new tools: multimedia modules, evaluation of results and online interaction between students and teachers, facilitating feedback for continuous improvement. Read the rest of this entry »
The Marketing and E-Business: More Agile and Inteligent Organizations
This new economy era (the era of networks), requires companies to review their basic premises, using the re-engineering, to make way for new delivery methods, including:
• Intellectual Capital Management: Knowledge
• Speed: In response to customer
Previously the information flowing centrally and vertically within the organization, new technology has contributed to the breakdown of these hierarchies allowing business processes to be moved horizontally. The challenge for knowledge managers is to implement systems for sharing experiences and knowledge “clean” to be used effectively. Read the rest of this entry »