Analysis of external and internal is input in the operation strategy and formulate business strategies. External analysis on point on identification to the opportunities and threats for companies operating changes factor the external environment such as competition, economics, technology, information, politics, consumer demands, supply of raw materials, regulatory/government regulation, culture, social conditions. The external environment of a real will on the face in ra globalization in the 2000s is the level of competition the sharp as the impact of free trade or the globalization of markets.
internal cycle operating strategy can influence through scarcity and corporate culture, location, facility, system monitoring. Internal environment analysis on the point at identikit on the strengths and weaknesses of operations of the company. That need to be diphtheria if the company wants to have of excellence continues, is continuously developing the core skills. This can be achieved by way of creating efficiency, effectiveness, productivity, great, speed of response to changing internal and external.